Create better content on LinkedIn or any social media platform

1. Forget talking about your achievements, talk value

2. Use more “you, your, you’re”, instead of ‘I, me, my, we”. See the difference in the ideas you start getting for creating content.

3. What is value? Something that you would charge for but you choose to give it for free.

4. Most of people won’t take action with your free value. It’s either because your message needs more clarity or they’re just lazy.

5. Those who take action deserve the free value you provide.

6. And the few who understand your value, understand the value of their own time. Will hire you. These are the kind of people you want to serve.

7. If you believe it is difficult to create value content. Or you can’t create it, think again.

8. If someone has ever paid you to do something, it means you have a thing or two to say. Just talk/write about it. And you better remember point 2.

9. There’s a big gap on LinkedIn for grabbing attention of the right people. Do the opposite of what the 99% people are doing.

10. That’s the principle of ‘contrast’ at work. Understand fundamental principles like these and apply them.

11. Everything that works are simply classic timeless principles packaged with a new angles. Make your fundamentals strong and you won’t have FOMO anymore.

We raised Rs.5,000,00 within 45 days through a crowdfunding campaign

We raised Rs.5,000,00 within 45 days through a crowdfunding campaign


We had completed 70% of the film by investing our savings and had no further funds to complete the film. Producers were not ready to invest in a short film as the Return On Investment was zero. The best case scenario to raise funds for the movie was via crowdfunding. We need Rs. 500000/- for complete the film.

The Strategy

For almost 2 months we planned on how to raise such a huge amount and figured out that we should target personas who understand northeast conflict but who live outside India (NRI Northeast Indians). For this,

1. We collaborated with all the influencers who wrote blogs which were read by NRI Northeast Indians.
2. We also approached people personally and by mail. This helped and people started getting interested.
3. Created a lot of content with help of influencers and pushed it out on multiple platforms.
4. Arranged interviews with journalists and this had our coverage in all the major newspapers.
5. Got in touch with people through celebrity tweets.
6. Hired dedicated interns for creating and pushing content to masses.

Niche audiences always wins

Since we targeted a super niche audience, we were able to create a focused message and partner with the right influencers because we knew precisely where we can find our audience. The trailer and the pitch were designed keeping the focused niche audience in place.

The good thing here was that we were very clear that this film was not for everyone, ad we were not looking to make all the audience happy.

Trailer and the pitch after it played a major role in engaging audiences to donate money for the cause.

Our story was open to audiences and we shared every detail with them and this made them take a step forward to donate money.

The Results

Within a span of 45 days we raised Rs.500000 from 63 donors through wishberry.