We raised Rs.5,000,00 within 45 days through a crowdfunding campaign

We raised Rs.5,000,00 within 45 days through a crowdfunding campaign

Before

We had completed 70% of the film by investing our savings and had no further funds to complete the film. Producers were not ready to invest in a short film as the Return On Investment was zero. The best case scenario to raise funds for the movie was via crowdfunding. We need Rs. 500000/- for complete the film.

The Strategy

For almost 2 months we planned on how to raise such a huge amount and figured out that we should target personas who understand northeast conflict but who live outside India (NRI Northeast Indians). For this,

1. We collaborated with all the influencers who wrote blogs which were read by NRI Northeast Indians.
2. We also approached people personally and by mail. This helped and people started getting interested.
3. Created a lot of content with help of influencers and pushed it out on multiple platforms.
4. Arranged interviews with journalists and this had our coverage in all the major newspapers.
5. Got in touch with people through celebrity tweets.
6. Hired dedicated interns for creating and pushing content to masses.

Niche audiences always wins

Since we targeted a super niche audience, we were able to create a focused message and partner with the right influencers because we knew precisely where we can find our audience. The trailer and the pitch were designed keeping the focused niche audience in place.

The good thing here was that we were very clear that this film was not for everyone, ad we were not looking to make all the audience happy.

Trailer and the pitch after it played a major role in engaging audiences to donate money for the cause.

Our story was open to audiences and we shared every detail with them and this made them take a step forward to donate money.

The Results

Within a span of 45 days we raised Rs.500000 from 63 donors through wishberry.