Build A Modern Brand

Are you finding it difficult to effectively present and market your message?

We have helped brands before,
we can help you as well!

This is how we do it!

CONTENT
IS THE KING

+

DATA
IS THE QUEEN

WE MARRY BOTH!

With this 4 step process we create & market

Content That Converts!

Create

High Converting Content!

  • Videos
  • Blog Posts
  • Landing Pages
  • Ad Copies
  • Email Series
  • Webinars
  • eBooks
  • Whitepapers, Ultimate Guides & 25 other types of content pieces

Distribute

Your Content Across Social, Search & Forum Platforms!

  • Social Media Marketing
  • Search Engine Marketing
  • Influencer Marketing
  • Email Marketing & Automation
  • Content Marketing / SEO
  • Forum Marketing
  • Paid Ads

Analyse

Your Content & Funnel Metrics!

  • Quantitative Analytics
  • Engagement Rate, Clickthrough Rate, Conversion Rate, Page Depth, Scroll Depth & 23 other metrics.
  • Qualitative Analytics
  • Session Recordings, Heat Maps, User Observations, Interviews and a few others.

Optimise

Your Content & Funnel Based On Data!

  • Content Optimisation
  • Visual Optimisation
  • UI/UX Optimisation
  • Technical Optimisation
  • Targeting Optimisation

We really care about being effective. So we created a process that is simple & it works!

  • It all starts with creating the initial few content pieces to validate your messaging, positioning, ideas, concepts from real customer feedback.
  • Tell your story with better clarity.
    • What is your offer? What’s your story?
    • Why should your customer care?
    • And many more questions that your audience is asking subconsciously.
  • Distribute your content with multiple strategies like paid ads, influencer marketing, content marketing & email marketing.
  • We launch your content pieces on a limited number of channels to start gathering initial data. 
  • After the initial launch period, we execute multiple distribution strategies like paid ads, influencer marketing, content marketing & email marketing to scale.
  • We run qualitative & quantitative analytics to see which content is working and which content is not.
  • Build cross-platform funnels that improve your conversion rate.
  • Analyse what your audience is responding to, what they are not.
  • Based on analytics we optimise the campaign & content on multiple factors to make sure you get the best conversion rates, click through rates & key results.
  • Use the best of conversion rate optimisation techniques to make sure your audience is taking the action you want them to take.

Our customers have loved us, you will too...

These packages care about your priorities,
choose the right one for yourself...

…and we’ll take it from there.

The message in your marketing depends on your goal. What’s your goal?

SELL

Make sure your customers just GET IT! Build confidence in your customers with crystal clear messaging about your product & your brand.”

  • Lead Generation Campaigns
  • Online eCommerce Campaigns
  • And a range of sales oriented content creation + distribution services

Content Types:

  1. Display & Video Ads
  2. Blog Posts
  3. Webinars
  4. Landing Pages
  5. Whitepapers & eBooks
  6. Case Studies
  7. Podcasts
  8. Testimonials
  9. Comparisons

Distribution Strategies:

  1. Paid Ads (Social, Search & Forums)
  2. Influencer Marketing
  3. Content Marketing / SEO
  4. Email Marketing & Automation

NURTURE

Build a loyal community of your audience & customers by delivering high-value content. Simply speaking, over-deliver to your fans!”

  • Knowledge Blog/Video Series
  • Newsletter Campaign
  • Welcome Email Series Campaign
  • And a range of customer nurturing content creation + distribution

Full Funnel Content Types:

  1. Newsletter
  2. Infographics
  3. Template Giveaways
  4. Podcasts
  5. Company News
  6. Offers
  7. Guides
  8. Worksheets
  9. Checklists

Distribution Strategies:

  1. Paid Ads (Social, Search & Forums)
  2. Influencer Marketing
  3. Content Marketing / SEO
  4. Email Marketing & Automation

ENGAGE

Get people to talk with you & about you across platforms. Always wanted to build a company that has fans & not just customers?”

  • Culture & Story Series
  • Theme Based Engagement Campaigns
  • Contests/Quiz Campaigns
  • And a range of engaging content creation + distribution that will trigger conversations

Campaign Types:

  1. Contests/Quiz Campaigns
  2. Theme Based Engagement Series
  3. Culture & Story Series
  4. Knowledge Series

Full Funnel Content Types:

  1. Newsletters
  2. Podcasts
  3. Influencer Collaborations
  4. Interviews
  5. Q&A / Ask Me Anything
  6. Contests & Quizes
  7. Calculators
  8. Forum Engagement
  9. Wikis/Dictionaries
  10. Story & Culture Videos
  11. Polls & Surveys

Distribution Strategies:

  1. Paid Ads (Social, Search & Forums)
  2. Influencer Marketing
  3. Content Marketing / SEO
  4. Email Marketing & Automation

AUTHORITY

Become a thought leader in your niche. Stand out in a crowded marketplace. Define & dominate a category within your industry.”

  • Online Courses
  • Knowledge Series
  • eConferences/Summits
  • And a range of content creation + distribution that will establish you as an authority in your niche

Campaign Types:

  1. eConferences / Summits
  2. Topic Based Knowledge Series

Full Funnel Content Types:

  1. Case Studies
  2. eCourses
  3. Podcasts
  4. Presentation
  5. eSummit
  6. Webinars
  7. Whitepapers
  8. Topic Based Microsites
  9. New Method Naming
  10. Guest Posting
  11. Guides
  12. Worksheets

Distribution Strategies:

  1. Paid Ads (Social, Search & Forums)
  2. Influencer Marketing
  3. Content Marketing / SEO
  4. Email Marketing & Automation

Let's discuss to see how we can help you achieve your goals

We do a lot of stuff behind-the-scenes!

  • Setup precise customer profiles
  • Audience targeting
  • Audience segment buckets
  • Audience & customer journey maps

Talk to us to know how to profile your audience precisely.

  • Videos (Eg: Webinars, YouTube Series, Explanatory Videos etc.)
  • Display Graphics (Eg: Infographics, Photographic Posts, Illustrative Posts.)
  • Copywriting & Content Writing (Eg: eBooks, Blog Posts, White Papers)
  • Website & Landing Pages
  • Audio Experiences (Eg: Podcasts)

Talk to us to know how we create high converting content for you.

  • Funnel Setup
    • Lead Magnet Funnel
    • List Building Funnel
    • Online Product Sales Funnel
    • Live Demo Funnel
    • Membership Funnel
    • Auto Webinar Funnel
    • Homepage Funnel
    • Online Summit Funnel
  • CRM Integration
  • Funnel Analytics

Talk to us to know how we build optimised funnels that give you scalability & predictable growth.

  • Facebook Ads
  • Google Ads
  • YouTube Ads
  • Instagram Ads
  • Quora Ads
  • LinkedIn Ads
  • SnapChat Ads
  • Reddit Ads

Talk to us to know how we use paid ads to get one of the highest ROIs in the industry.

  • Instagram Influencers
  • Celebrity Bloggers
  • YouTube Creators
  • Facebook Personalities
  • Medium Writers
  • Redditors
  • Quora Experts
  • Podcast Influencers

Talk to us to know how we use leverage via influencer marketing to increase your reputation & get results.

  • Welcome Email Series
  • Seasonal Email Series
  • Triggered Email Series
  • Post Purchase Drip Campaigns
  • The Newsletter Campaigns
  • Cart Abandonment Campaigns
  • Re-Engagement Campaigns

Talk to us to know how we use email marketing to create an engaging narrative with your loyal audience & get the best response rates.

  • Qualitative Analytics
    • Session Recordings
    • User Observations
    • Heatmaps etc.
  • Quantitative Analytics
    • Bounce Rate
    • Conversion Rate
    • Time On Site etc.

Talk to us to know how content analytics is a hidden gold mine that will show you how you can get 80% of results with 20% of your content efforts..

  • Content Optimisation
    • Use right messaging, words & sequence of information to be displayed so that your audience effortlessly goes deeper into the funnel.
  • Visuals/ Display Graphics Optimisation
    • Use the right visuals like photographs, illustrations & icons to make it easy for your audience to absorb the content
  • UI/UX Optimisation
    • Use best practices for user interaction & user experience that will improve the engagement & conversion rate of the funnel.
  • Technical Optimisation
    • Improve technical factors like page speed, mobile optimised, video & image size, video duration, SSL encryption & minimal code to make sure there is minimum friction for your audience
  • Targeting & Audience Segment Optimisation
    • Analyse data and optimise targeting of audience to achieve better engagement and relevance. Optimisations can happen on multiple levels like geo-targeting, interests, behaviour, psychography & countless more data points.

Talk to us to know how conversion rate optimisation can increase your results by almost 100% to 300% at the least. 

Most importantly, we use these three fundamental pillars to build up your narrative!

Message

Find Your "WHY"

“Every company has a reason to be in the market. That story is exactly what your audience is craving for. Your tribe and your vibe is shaped by this story. It attracts the right customers, right partners and right talent to you. The fundamental ideas that define your brand & how these ideas come together will create your narrative & that is what we help you develop. It is the DNA of your narrative.”

Design

Define Your "HOW"

“It’s time to design HOW you are going to narrate. What will be the flow of information? How will your audience go deeper into the funnel? What will be the mood of your messaging? What will be the color palette? The design language? And everything that makes you, YOU. It’s the framework of your message.”

Medium

Develop Your "WHAT"

“Now that you know your design language, it is time to product all forms of text, image, video & audio media! What are the media pieces you need to create in order to bring your narrative to life? Videos? Illustrations? Infographics? eBooks? Based on your distribution strategy, what kind of media do we need to produce? Instagram Stories? Facebook Video Ads? Quora Answers? Blog Posts?”

And that's how we help you find your story-market fit.​

Be a part of our Lean Storytelling Movement. A human-centered approach towards growth marketing.